Greg Motorsports Creative is a full-service Motorsports Marketing and Public Relations agency that exclusively represents corporations in all forms of Motorsports worldwide. Greg Motorsports Creative dba GMSC.Inc delivers first-class Indy Racing League ("IRL") and FIA-Formula-1 ("F1")North American/Worldwide Motorsports marketing programs that carefully leverage every sponsorship dollar to meet corporate objectives and boost your bottom line.
Greg Motorsports Creative is the Motorsports marketing firm in the North American market mainly and Worldwide.Gregory W.Lee / Founder & CEO, has combined the love of Indy Racing League ("IRL") and FIA-Formula-1("F1")Open wheel car Motorsports with his extensive Corporate background to form a full Service Motorsports Marketing Company. We are specifically structured to help you harness the power of Motorsports most popular image to build product and corporate awareness across the nation.
Greg Motorsports Creative is the Motorsports marketing firm in the North American market mainly and Worldwide.Gregory W.Lee / Founder & CEO, has combined the love of Indy Racing League ("IRL") and FIA-Formula-1("F1")Open wheel car Motorsports with his extensive Corporate background to form a full Service Motorsports Marketing Company. We are specifically structured to help you harness the power of Motorsports most popular image to build product and corporate awareness across the nation.
A driven Marketing professional with a first class hon’s Master’s Degree in Marketing Management. Extensive success in developing and commercially growing brand value - in both domestic and international markets. 40 years Wholesale/Retail Marketing Management experience in Motorsports administration and Petroleum/Lubricants and Auto parts and Import/Export skills and Real estate Investment and Development and Building Construction/Materials sectors. Strategic mindset with solid achievements in increased brand equity generating increased financial returns and delivering real brand value enhancement. Specific accomplishment in growing sporting tournament brands through relationships with sponsors and broadcasters. Comfortable as both the leader of a specialist marketing function and as a member of a commercially minded business leadership team ensuring marketing initiatives complement overall business strategy. Knowledgeable and experienced in managing 3rd party marketing support specialists such as design, research etc. Creative, analytical, and numerate, with strong relationship management and problem solving skills.
Matching Your Goals.................
We will strive to provide you with the maximum return on your marketing and promotional budget by matching you with exactly the right program to achieve your strategic goals.
Matching Your Goals.................
We will strive to provide you with the maximum return on your marketing and promotional budget by matching you with exactly the right program to achieve your strategic goals.
It is these specialist of the following,
■ Increased return on Motorsports sponsorship investment from 200% to 800% over 5 years.
■ Increased consumer brand awareness by 25% over 5 years.
■ Developed, managed and executed all aspects of Motorsports related sports marketing program and sponsorship activation including sponsorship contract negotiation, brand creative and advertising, public relations,
■ Developed and executed over thirty annual marketing and activation programs leveraging sponsorship assets to exceed business goals and objectives.
■ Designed dynamic supporting materials for use in customer presentations and meetings.
■ Created sponsorship measurement reporting and presented results to executive management.
■ Managed numerous agency relationships, as well as team, governing body and property relationships.
■ In partnership with third party agencies, conducted annual consumer brand research to ensure marketing and activation programs exceeded all business targets.
■ Developed and executed successful cause-related marketing strategies, promotions and community events leveraging sponsorship assets
■ Increased return on Motorsports sponsorship investment from 200% to 800% over 5 years.
■ Increased consumer brand awareness by 25% over 5 years.
■ Developed, managed and executed all aspects of Motorsports related sports marketing program and sponsorship activation including sponsorship contract negotiation, brand creative and advertising, public relations,
■ Developed and executed over thirty annual marketing and activation programs leveraging sponsorship assets to exceed business goals and objectives.
■ Designed dynamic supporting materials for use in customer presentations and meetings.
■ Created sponsorship measurement reporting and presented results to executive management.
■ Managed numerous agency relationships, as well as team, governing body and property relationships.
■ In partnership with third party agencies, conducted annual consumer brand research to ensure marketing and activation programs exceeded all business targets.
■ Developed and executed successful cause-related marketing strategies, promotions and community events leveraging sponsorship assets
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■ Public relations
■ Contract negotiation ■ Agency relationships ■ Event planning and management ■ Facilities Management ■ Budget development, management and reporting ■ Project management ■ Operational Analysis ■ Recruiting and Hiring ■ International Relations |
■ Marketing and communications strategy development and execution
■ Brand management ■ Motorsports marketing ■ Sponsorship programs ■ Sponsorship activation ■ Racing driver management and casting ■ Content marketing and social media ■ Collateral material development ■ Competitive and market research |
IndyCar is the premier US based open-wheel racing sanctioning body with events all over the world with broadcast television rights by way of NBC Sports Network (NBCSN).Negotiated contracts between All sponsoring companies and Racing team/driver,Suppliers, Promoters, TV and participants, which resulted in business stability and higher profit margins and was essential in the courting of Title sponsoring the Indycar ("IRL") and FIA-Formula-1("F1").
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Drive Revenue
■ Capitalize on racing fan brand loyalty ■ Promotions: in-store, on-site/at-track, Web ■ Trackside sales opportunities ■ Merchandising ■ Licensing ■Enhance Public Image Enhance Public Image ■ Experiential marketing events ■ Media relations ■ Personal appearances ■ Race car appearances ■ Media coverage—all events are covered internationally ■ Brand identity: race car, driver uniform,transporter, crew uniforms ■ Accelerate Business Partner Relations |
Accelerate Business Partner Relations
■ Drive retail/dealer traffic ■ Dealer/business partner incentives ■ VIP experience: VIP passes, hospitality luncheons, driver meet & greets, pit tours, VIP parking, souvenir/hero cards, Racing team and garage tours ■ Cooperative ■ Cross promotions ■ Facilitate Employee Relations 
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皆様には益々ご清栄の事とお喜び申し上げます。平素より格別のお引き立てを賜り、厚く御礼申し上げます。
日米通算40年以上、グローバルビジネスに携わり2004年よりにモータースポーツシーン、特に米インディカー・シリーズ(Indy Racing League)・フォーミュラーワン(Formula-1)専門の特化型モータースポーツマーケティング・スポンサー広告斡旋・仲介・代理業務に異常なまでの情熱を傾けて日々、額に汗し取り組んでおります。日々、世界市場を圧巻する全ての日本企業の挑戦とレース活動を通じて主催団体・レーシングチーム並びに関係各位の健闘・企業活動・社会貢献によって、広告主企業・製品・商品ブランディング・アイデンティティが強化・確立させるのが私達の使命・責務です。
「現場第一主義」
「五感と肌感覚を最も大切」
「プロフェッショナルの為のプロです」
また、従来不明瞭・不具合等が多かった国際間取引、諸外国との商慣習・慣例の違い等をを熟知。距離感を感じさせないサービスを責任感と誠実且つ柔軟に対応・対処し、最先端マーケティング・リスクヘッジ等マーケットフォーカス・アフターフォローも確実です。これを機に貴社のシェア・利益拡大等にお役に立てたら、この上ない幸せでございます。責任感と誠実且つ柔軟に対応・対処します。
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■ CORPORATE PROFILE
■ Corporate Name:
GREG MOTORSPORTS CREATIVE dba GMSC,Inc ■ Established:
April 5th,2004 ■ Executives:
GREGORY W.LEE - Founder & CEO ■ Global Headquartes:
201 E Center St Suite 112 Anaheim,CA 92805 U.S.A. ■ Far East Asia Office: 1-2-9-14F Hibiya Central Blg Nishi-Shinbashi Minato-ku Tokyo 105-0003 JAPAN ■Subsidiary:
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Global Headquarter - U.S.A.
Far East Asia Office - JAPAN
Founder & CEO - GREGORY W.LEE
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