Expand your audience with Banners
Why advertise on Greg Motorsports Creative web (GMSC-Web)?
GMSC-Web is the Indy Racing League(IRL) & Formula 1 and Motorsports marketing top source for industry news and original content. We've designed the site with advertisers, as well as readers, in mind. Ad placement has been carefully designed to increase click-through rates and term on page.Our IAB(Interactive Advertising Bureau)-compliant 300 x 600 half-page banner unit gives you the room to get creative—and to get noticed. But here’s the real kicker: On all of our sub-pages, the 300 x 600 smoothly slides down the page as the user scrolls, staying on the screen the entire time. The result is a drastically lengthened impression (sometimes surpassing 30 minutes), which means remarkably effective branding and click-through rates that are through the roof. Our above-the-fold 728 x 90 leaderboard banner, which runs throughout the site, provides advertisers with prime asset on all business content.
Choose from one of the options below or work with your marketing rep to design a custom plan to fit your budget and goals.✉
GMSC-Web is the Indy Racing League(IRL) & Formula 1 and Motorsports marketing top source for industry news and original content. We've designed the site with advertisers, as well as readers, in mind. Ad placement has been carefully designed to increase click-through rates and term on page.Our IAB(Interactive Advertising Bureau)-compliant 300 x 600 half-page banner unit gives you the room to get creative—and to get noticed. But here’s the real kicker: On all of our sub-pages, the 300 x 600 smoothly slides down the page as the user scrolls, staying on the screen the entire time. The result is a drastically lengthened impression (sometimes surpassing 30 minutes), which means remarkably effective branding and click-through rates that are through the roof. Our above-the-fold 728 x 90 leaderboard banner, which runs throughout the site, provides advertisers with prime asset on all business content.
Choose from one of the options below or work with your marketing rep to design a custom plan to fit your budget and goals.✉
Standard ADs:
▶ Medium Rectangle Banner
Highly visible placement in right rail or embedded in editorial content Most popular size | 300 x 250 | 200k limit Serves to desktop, tablets, and mobile devices BEST PRACTICES: Ad must have a strong background color or border. Animation cannot be longer than 15 seconds including looping. Audio must be user initiated.Less is more. If you give the reader too much info, there’s no reason to click. Always include a call to action.Never, ever make an image larger. This blurs the image, logo, graphic.Never change an advertiser’s logo in any way.Stay away from gradients, drop shadows, stroked text, embossed text, etc. These raise the file size and reduce the readability of the ad.Check the advertiser’s website for design style, colors, etc. ▶ Ruler Banner Highly visible placement in right rail or embedded in editorial content Ad size | 300 x 100 | 200k limit BEST PRACTICES: Ad must have a strong background color or border. Animation cannot be longer than 15 seconds including looping. No audio or video allowed unless in an expanded panel. ( see Expanding Ads )Less is more. If you give the reader too much info, there’s no reason to click. Always include a call to action.Never, ever make an image larger. This blurs the image, logo, graphic.Never change an advertiser’s logo in any way.Stay away from gradients, drop shadows, stroked text, embossed text, etc. These raise the file size and reduce the readability of the ad. Check the advertiser’s website for design style, colors, etc. ▶ Billboard Banner Ad resides below site masthead; Homepages only 970 x 250 | 500k limit Can feature full motion, video, sound Serves to desktop only |
▶ Leaderboard Banner
Highly visible placement directly over or under the masthead Large size | 728 x 90 | 200k limit Can serve to desktop, tablets, and some mobile devices BEST PRACTICES: Ad must have a strong background color or border. Animation cannot be longer than 15 seconds including looping. No audio or video allowed unless in an expanded panel. ( see Expanding Ads )Less is more. If you give the reader too much info, there’s no reason to click. Always include a call to action.Never, ever make an image larger. This blurs the image, logo, graphic.Never change an advertiser’s logo in any way.Stay away from gradients, drop shadows, stroked text, embossed text, etc. These raise the file size and reduce the readability of the ad. Check the advertiser’s website for design style, colors, etc. ▶ Half Page Banner Highly visible placement in right rail with both above and below the fold placements Very popular size | 300 x 600 | 200k limit This is a flex position with the 300x250 above the fold and that either one will serve BEST PRACTICES: Ad must have a strong background color or border. Animation cannot be longer than 15 seconds including looping. Audio must be user initiated.Less is more. If you give the reader too much info, there’s no reason to click. Always include a call to action.Never, ever make an image larger. This blurs the image, logo, graphic.Never change an advertiser’s logo in any way.Stay away from gradients, drop shadows, stroked text, embossed text, etc. These raise the file size and reduce the readability of the ad. Check the advertiser’s website for design style, colors, etc. |
Rich Media Ads:
*Available for Tablet and Smart phone Ads
Targeting Options
Banners, including mobile banners, can be targeted by geography, browser, browser language, operating system, bandwidth, user domain, day, time, and more.
Banners, including mobile banners, can be targeted by geography, browser, browser language, operating system, bandwidth, user domain, day, time, and more.
Acceptable File Formats
.jpg, .gif, HTML5, and a variety of rich media vendors and formats
Looping and Animation
Banner ads on GMSC are programmed and placed to be seen, so it’s not necessary to get overly flashy with your banner ads, particularly on half page units. If you do use video or a lot of movement, we highly suggest limiting it to one or two loops max, then stopping on a static call-to-action. Keep in mind that our half page units sometimes stay on a user’s screen for up to 15 minutes.
Above images to be viewed as an example only.
Please consult your Marketing or AD rep about which placements you will be receiving.
For more informations & material or deadline questions, contact :✉
*All creative must be submitted 10 business days before the contracted start date.
.jpg, .gif, HTML5, and a variety of rich media vendors and formats
Looping and Animation
Banner ads on GMSC are programmed and placed to be seen, so it’s not necessary to get overly flashy with your banner ads, particularly on half page units. If you do use video or a lot of movement, we highly suggest limiting it to one or two loops max, then stopping on a static call-to-action. Keep in mind that our half page units sometimes stay on a user’s screen for up to 15 minutes.
Above images to be viewed as an example only.
Please consult your Marketing or AD rep about which placements you will be receiving.
For more informations & material or deadline questions, contact :✉
*All creative must be submitted 10 business days before the contracted start date.
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